Marketing

Comprehensive, results-driven marketing drives profitable opportunities

CertaPro Painters works with franchisees to develop custom, comprehensive marketing plans that attract both residential and commercial customers, gain profits and build loyalty.

National print advertising
As the largest painting company in North America, CertaPro has the power to maximize national advertising spending. Memorable, full-color advertisements in National magazines communicate the unique value of the CertaPro Painters brand. Magazine titles have included Country Living, House and Home and Martha Stewart Living.

Direct mail
Customizable, response-driven postcards and flyers drive local leads deliver effective ROIs.

Brochures
Stylish and strategic brochures assert CertaPro's leadership position while defining a lifestyle voice and identity.

Electronic marketing
From sophisticated search engine optimization strategies, web-wide Pay Per Click (PPC) advertising campaigns and personalized, permission-based email marketing, our electronic marketing experts leverage technology to make your phones ring.

Signage
Car wraps and lawn signs reinforce brand recognition.

Public and media relations
Our team of professionals work with national and local media outlets to create exciting promotions, promotional pitch editorial opportunities and position CertaPro as home improvement subject matter experts.